David Schumann
- Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement
1983/09/01 by Richard E. Petty, John T. Cacioppo, David Schumann +1 · 45 citations
Social Sciences · Business, Management and Accounting · Arts and Humanities · #Digital Marketing and Social Media #Consumer Behavior in Brand Consumption and Identification #Media Influence and Health