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Zeynep Gürhan‐Canlı

  1. The Effect of Corporate Social Responsibility (CSR) Activities on Companies With Bad Reputations
    2006/01/01 by Yeosun Yoon, Zeynep Gürhan‐Canli, Zeynep Gürhan‐Canlı +1 · 4 citations
    Business, Management and Accounting · #Consumer Behavior in Brand Consumption and Identification #Corporate Social Responsibility Reporting #Environmental Sustainability in Business
  2. When Corporate Image Affects Product Evaluations: The Moderating Role of Perceived Risk
    2004/05/01 by Zeynep Gürhan-Canli, Zeynep Gürhan‐Canlı, Rajeev Batra · 7 citations
    Business, Management and Accounting · #Consumer Behavior in Brand Consumption and Identification #Corporate Identity and Reputation #Environmental Sustainability in Business