Zeynep Gürhan-Canli

1. When Corporate Image Affects Product Evaluations: The Moderating Role of Perceived Risk
   2004/05/01 by Zeynep Gürhan-Canli, Zeynep Gürhan‐Canlı, Rajeev Batra · 7 citations
   Business, Management and Accounting · #Consumer Behavior in Brand Consumption and Identification #Corporate Identity and Reputation #Environmental Sustainability in Business