Rajeev Batra

1. Brand Love
   2011/09/01 by Rajeev Batra, Aaron Ahuvia, Richard P. Bagozzi · 11 citations
   Business, Management and Accounting · Social Sciences · #Consumer Behavior in Brand Consumption and Identification #Customer Service Quality and Loyalty #Digital Marketing and Social Media
2. Encoding and Retrieval of Ad Affect in Memory
   1991/05/01 by Douglas M. Stayman, Rajeev Batra · 3 citations
   Business, Management and Accounting · Arts and Humanities · Psychology · #Consumer Behavior in Brand Consumption and Identification #Media Influence and Health #Creativity in Education and Neuroscience
3. When Corporate Image Affects Product Evaluations: The Moderating Role of Perceived Risk
   2004/05/01 by Zeynep Gürhan-Canli, Zeynep Gürhan‐Canlı, Rajeev Batra · 4 citations
   Business, Management and Accounting · #Consumer Behavior in Brand Consumption and Identification #Corporate Identity and Reputation #Environmental Sustainability in Business