Susan M. Broniarczyk

1. Perceptions of assortment variety: The effects of congruency between consumers’ internal and retailers’ external organization
   2005/01/01 by Andrea Morales, Andrea C. Morales, Barbara E. Kahn +2 · 4 citations
   Business, Management and Accounting · #Consumer Retail Behavior Studies #Consumer Behavior in Brand Consumption and Identification #Customer Service Quality and Loyalty
2. I share, therefore I know? Sharing online content ‐ even without reading it ‐ inflates subjective knowledge
   2022/07/29 by Adrian F. Ward, Jian-Qing Zheng, Susan M. Broniarczyk · 1 voice · 3 citations
   Social Sciences · #Digital Marketing and Social Media #Knowledge Management and Sharing #Misinformation and Its Impacts