Tammo H.A. Bijmolt

1. Do loyalty programs really enhance behavioral loyalty? An empirical analysis accounting for self-selecting members
   2007/01/01 by Jorna Leenheer, Leenheer, J, Harald J. van Heerde +5 · 5 citations
   Business, Management and Accounting · #Consumer Market Behavior and Pricing #Consumer Retail Behavior Studies #Customer Service Quality and Loyalty
2. The impact of instant reward programs and bonus premiums on consumer purchase behavior
   2016/08/31 by Alec Minnema, Tammo H.A. Bijmolt, Mariëlle Non +1 · 3 citations
   Business, Management and Accounting · Economics, Econometrics and Finance · #Consumer Market Behavior and Pricing #Consumer Retail Behavior Studies #Economic and Environmental Valuation