Alec Minnema
- The impact of instant reward programs and bonus premiums on consumer purchase behavior
2016/08/31 by Alec Minnema, Tammo H.A. Bijmolt, Mariёlle C. Non +1 · 3 citations
Business, Management and Accounting · Economics, Econometrics and Finance · #Consumer Market Behavior and Pricing #Consumer Retail Behavior Studies #Economic and Environmental Valuation