Carl F. Mela

1. The Long-Term Effect of Marketing Strategy on Brand Sales
   2010/09/15 by M. Berk Ataman, Harald J. Van Heerde, Harald J. van Heerde +1 · 9 citations
   Business, Management and Accounting · Decision Sciences · #Consumer Market Behavior and Pricing #Innovation Diffusion and Forecasting #Consumer Behavior in Brand Consumption and Identification
2. The Design and Targeting of Compliance Promotions
   2023/04/07 by Øystein Daljord, Carl F. Mela, Jason M.T. Roos +2 · 1 voice · 1 citation
   Business, Management and Accounting · Economics, Econometrics and Finance · Mathematics · #Advanced Causal Inference Techniques #Consumer Market Behavior and Pricing #Health Systems, Economic Evaluations, Quality of Life