Bernd H. Schmitt
- Brand Experience: What is It? How is it Measured? Does it Affect Loyalty?
2009/05/01 by J. Joško Brakus, Bernd H. Schmitt, Lia Zarantonello · 38 citations
Business, Management and Accounting · Social Sciences · #Consumer Behavior in Brand Consumption and Identification #Customer Service Quality and Loyalty #Digital Marketing and Social Media
- Psychological factors underlying attitudes toward AI tools
2023/11/20 by Julian De Freitas, Stuti Agarwal, Bernd H. Schmitt +2 · 38 citations
Social Sciences · Computer Science · #Ethics and Social Impacts of AI #AI in Service Interactions #Explainable Artificial Intelligence (XAI)
- Transforming the Customer Experience through New Technologies
2020/05/19 by Wayne D. Hoyer, Mirja Kroschke, Bernd H. Schmitt +2 · 4 citations
Business, Management and Accounting · Social Sciences · #Consumer Retail Behavior Studies #Customer Service Quality and Loyalty #Digital Marketing and Social Media
- Unveiling the Mind of the Machine
2023/11/24 by Melanie Clegg, Reto Hofstetter, Emanuel de Bellis +2 · 4 citations
Computer Science · Social Sciences · #AI in Service Interactions #Innovative Human-Technology Interaction #Ethics and Social Impacts of AI