Wayne D. Hoyer

1. When Hostile Consumers Wreak Havoc on Your Brand: The Phenomenon of Consumer Brand Sabotage
   2016/02/10 by Andrea Kähr, Bettina Nyffenegger, Harley Krohmer +1 · 6 citations
   Business, Management and Accounting · Neuroscience · Social Sciences · #Consumer Behavior in Brand Consumption and Identification #Psychology of Moral and Emotional Judgment #Social and Intergroup Psychology
2. Transforming the Customer Experience through New Technologies
   2020/05/19 by Wayne D. Hoyer, Mirja Kroschke, Bernd H. Schmitt +2 · 4 citations
   Business, Management and Accounting · Social Sciences · #Consumer Retail Behavior Studies #Customer Service Quality and Loyalty #Digital Marketing and Social Media