Bettina Nyffenegger

1. When Hostile Consumers Wreak Havoc on Your Brand: The Phenomenon of Consumer Brand Sabotage
   2016/02/10 by Andrea Kähr, Bettina Nyffenegger, Harley Krohmer +1 · 3 citations
   Business, Management and Accounting · Neuroscience · Social Sciences · #Consumer Behavior in Brand Consumption and Identification #Psychology of Moral and Emotional Judgment #Social and Intergroup Psychology