J. Joško Brakus
- Brand Experience: What is It? How is it Measured? Does it Affect Loyalty?
2009/05/01 by J. Joško Brakus, Bernd H. Schmitt, Lia Zarantonello · 13 citations
Business, Management and Accounting · Social Sciences · #Consumer Behavior in Brand Consumption and Identification #Customer Service Quality and Loyalty #Digital Marketing and Social Media