Seshadri Tirunillai
- What Drives Virality (Sharing) of Online Digital Content? The Critical Role of Information, Emotion, and Brand Prominence
2019/04/24 by Gerard J. Tellis, Deborah J. MacInnis, Seshadri Tirunillai +1 · 8 citations
Social Sciences · Business, Management and Accounting · Arts and Humanities · #Digital Marketing and Social Media #Consumer Behavior in Brand Consumption and Identification #Media Influence and Health
- How Technology is Changing Retail
2020/11/10 by Venkatesh Shankar, Kirthi Kalyanam, Pankaj Setia +7 · 6 citations
Business, Management and Accounting · Decision Sciences · Social Sciences · #Consumer Retail Behavior Studies #Technology Adoption and User Behaviour #Digital Marketing and Social Media