Gerard J. Tellis

1. Strategic Bundling of Products and Prices: A New Synthesis for Marketing
   2002/01/01 by Stefan Stremersch, Gerard J. Tellis · 6 citations
   Business, Management and Accounting · #Digital Platforms and Economics #Business Strategy and Innovation #Consumer Market Behavior and Pricing
2. What Drives Virality (Sharing) of Online Digital Content? The Critical Role of Information, Emotion, and Brand Prominence
   2019/04/24 by Gerard J. Tellis, Deborah J. MacInnis, Seshadri Tirunillai +1 · 8 citations
   Social Sciences · Business, Management and Accounting · Arts and Humanities · #Digital Marketing and Social Media #Consumer Behavior in Brand Consumption and Identification #Media Influence and Health
3. Radical Innovation across Nations: The Preeminence of Corporate Culture
   2009/01/01 by Gerard J. Tellis, Jaideep Prabhu, Jaideep C. Prabhu +2 · 3 citations
   Computer Science · Economics, Econometrics and Finance · Decision Sciences · #Economic Growth and Development #Firm Innovation and Growth #Innovation Diffusion and Forecasting