Amna Kirmani

1. Consumers' Use of Persuasion Knowledge: The Effects of Accessibility and Cognitive Capacity on Perceptions of an Influence Agent
   2000/06/01 by Margaret C. Campbell, Amna Kirmani · 9 citations
   Business, Management and Accounting · Social Sciences · #Consumer Behavior in Brand Consumption and Identification #Customer Service Quality and Loyalty #Digital Marketing and Social Media
2. Goal Seeker and Persuasion Sentry: How Consumer Targets Respond to Interpersonal Marketing Persuasion
   2004/12/01 by Amna Kirmani, Margaret C. Campbell, Margaret C. Campbell · 4 citations
   Business, Management and Accounting · Social Sciences · #Consumer Behavior in Brand Consumption and Identification #Digital Marketing and Social Media #Customer Service Quality and Loyalty
3. Doing Well versus Doing Good: The Differential Effect of Underdog Positioning on Moral and Competent Service Providers
   2016/07/08 by Amna Kirmani, Rebecca W. Hamilton, Debora V. Thompson +1 · 3 citations
   Business, Management and Accounting · Social Sciences · Neuroscience · #Consumer Behavior in Brand Consumption and Identification #Psychology of Social Influence #Psychology of Moral and Emotional Judgment
4. Look at Me! Look at Me! Conspicuous Brand Usage, Self-Brand Connection, and Dilution
   2013/05/13 by Rosellina Ferraro, Amna Kirmani, Ted Matherly · 2 citations
   Business, Management and Accounting · Social Sciences · Arts and Humanities · #Consumer Behavior in Brand Consumption and Identification #Digital Marketing and Social Media #Media Influence and Health