Margaret C. Campbell

1. Consumers' Use of Persuasion Knowledge: The Effects of Accessibility and Cognitive Capacity on Perceptions of an Influence Agent
   2000/06/01 by Margaret C. Campbell, Amna Kirmani · 9 citations
   Business, Management and Accounting · Social Sciences · #Consumer Behavior in Brand Consumption and Identification #Customer Service Quality and Loyalty #Digital Marketing and Social Media
2. Goal Seeker and Persuasion Sentry: How Consumer Targets Respond to Interpersonal Marketing Persuasion
   2004/12/01 by Amna Kirmani, Margaret C. Campbell, Margaret C. Campbell · 4 citations
   Business, Management and Accounting · Social Sciences · #Consumer Behavior in Brand Consumption and Identification #Digital Marketing and Social Media #Customer Service Quality and Loyalty
3. Perceptions of Price Unfairness: Antecedents and Consequences
   1999/05/01 by Margaret C. Campbell · 5 citations
   Business, Management and Accounting · Decision Sciences · Psychology · #Consumer Behavior in Brand Consumption and Identification #Decision-Making and Behavioral Economics #Behavioral Health and Interventions