Fred D. Davis
- User Acceptance of Information Technology: Toward A Unified View1
2003/09/01 by Venkatesh, Viswanath Venkatesh, Michael G. Morris +2 · 185 citations
Decision Sciences · Social Sciences · Business, Management and Accounting · #Technology Adoption and User Behaviour #Digital Marketing and Social Media #Customer Service Quality and Loyalty
- Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology
1989/09/01 by Fred D. Davis · 145 citations
Decision Sciences · Social Sciences · #Digital Marketing and Social Media #Knowledge Management and Sharing #Technology Adoption and User Behaviour
- User Acceptance of Computer Technology: A Comparison of Two Theoretical Models
1989/08/01 by Fred D. Davis, Richard P. Bagozzi, Paul R. Warshaw · 116 citations
Decision Sciences · Social Sciences · #Technology Adoption and User Behaviour #Digital Marketing and Social Media #Knowledge Management and Sharing
- A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies
2000/02/01 by Viswanath Venkatesh, Fred D. Davis · 100 citations
Decision Sciences · Social Sciences · Business, Management and Accounting · #Technology Adoption and User Behaviour #Digital Marketing and Social Media #Customer Service Quality and Loyalty
- Extrinsic and Intrinsic Motivation to Use Computers in the Workplace<sup>1</sup>
1992/07/01 by Fred D. Davis, Richard P. Bagozzi, Paul R. Warshaw · 64 citations
Decision Sciences · Social Sciences · #Technology Adoption and User Behaviour #Digital Marketing and Social Media #Knowledge Management and Sharing
- A Model of the Antecedents of Perceived Ease of Use: Development and Test
1996/09/01 by Viswanath Venkatesh, Fred D. Davis · 2 citations
Business, Management and Accounting · Decision Sciences · #Consumer Behavior in Brand Consumption and Identification #Innovation Diffusion and Forecasting #Technology Adoption and User Behaviour