Venkatesh

1. User Acceptance of Information Technology: Toward A Unified View1
   2003/09/01 by Viswanath Venkatesh, Venkatesh, Michael G. Morris +2 · 185 citations
   Decision Sciences · Social Sciences · Business, Management and Accounting · #Technology Adoption and User Behaviour #Digital Marketing and Social Media #Customer Service Quality and Loyalty
2. Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1
   2012/03/01 by Venkatesh, Viswanath Venkatesh, James Y.L. Thong +3 · 40 citations
   Decision Sciences · Social Sciences · #Digital Marketing and Social Media #Innovation Diffusion and Forecasting #Technology Adoption and User Behaviour