Carla Ferraro

1. False idols: Unpacking the opportunities and challenges of falsity in the context of virtual influencers
   2022/08/04 by Sean Sands, Carla Ferraro, Vlad Demsar +1 · 15 citations
   Social Sciences · Computer Science · #Digital Marketing and Social Media #Sentiment Analysis and Opinion Mining #AI in Service Interactions
2. From data to action: How marketers can leverage AI
   2019/12/31 by Colin Campbell, Sean Sands, Carla Ferraro +3 · 16 citations
   Business, Management and Accounting · Computer Science · Social Sciences · #Big Data and Business Intelligence #AI in Service Interactions #Ethics and Social Impacts of AI
3. Unreal influence: leveraging AI in influencer marketing
   2022/02/16 by Sean Sands, Colin L. Campbell, Kirk Plangger +1 · 7 citations
   Social Sciences · Arts and Humanities · #Digital Marketing and Social Media #Media Influence and Health #Misinformation and Its Impacts