From data to action: How marketers can leverage AI

2019/12/31 by Colin Campbell, Sean Sands, Carla Ferraro +3 · 16 citations
Business, Management and Accounting · Computer Science · Social Sciences · #Big Data and Business Intelligence #AI in Service Interactions #Ethics and Social Impacts of AI

paper · doi:10.1016/j.bushor.2019.12.002

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