False idols: Unpacking the opportunities and challenges of falsity in the context of virtual influencers

2022/08/04 by Sean Sands, Carla Ferraro, Vlad Demsar +1 · 15 citations
Social Sciences · Computer Science · #Digital Marketing and Social Media #Sentiment Analysis and Opinion Mining #AI in Service Interactions

paper · doi:10.1016/j.bushor.2022.08.002

Citations

• From data to action: How marketers can leverage AI

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