Andreas M. Kaplan

1. Users of the world, unite! The challenges and opportunities of Social Media
   2009/10/14 by Andreas Kaplan, Andreas M. Kaplan, Michael Haenlein · 90 citations
   Social Sciences · #Digital Marketing and Social Media #Knowledge Management and Sharing #Impact of Technology on Adolescents
2. Higher education and the digital revolution: About MOOCs, SPOCs, social media, and the Cookie Monster
   2016/05/18 by Andreas Kaplan, Andreas M. Kaplan, Michael Haenlein · 31 citations
   Computer Science · Social Sciences · #Online Learning and Analytics #E-Learning and Knowledge Management #Online and Blended Learning
3. The fairyland of Second Life: Virtual social worlds and how to use them
   2009/08/09 by Andreas Kaplan, Andreas M. Kaplan, Michael Haenlein · 9 citations
   Social Sciences · Computer Science · #Digital Games and Media #Digital Marketing and Social Media #Virtual Reality Applications and Impacts