Customer complementarity in the digital space: Exploring Amazon’s business model diversification

2020/03/16 by Paolo Aversa, Stefan Haefliger, Francesca Hueller +2 · 96 citations
Business, Management and Accounting · Decision Sciences · #Business #Business model #Business-to-business #Causal loop diagram #Competitive advantage #Complementarity (molecular biology) #Computer science #Digital Platforms and Economics #Diversification (marketing strategy) #Economics #Industrial organization #Innovation Diffusion and Forecasting #Innovation and Knowledge Management #Marketing #Portfolio #System dynamics

paper · open access · doi:10.1016/j.lrp.2020.101985

published in Long Range Planning 54(5), 101985 (Elsevier BV)

openalex publication_date 2020/03/16 · openalex created_date 2025/10/10 · openalex updated_date 2026/08/01

Citations

• From Business model to Business model portfolio in the european biopharmaceutical industry
• Managing Decision-Making and Cannibalization for Parallel Business Models
• Business Models and Technological Innovation
• Business Model Innovation: Opportunities and Barriers
• Business Models, Business Strategy and Innovation
• Business Models as Models
• Business Model Design: An Activity System Perspective
• Theory Building From Cases: Opportunities And Challenges
• Persuasion With Case Studies
• Managing complexity in a multi-business-model organization
• Business models and dynamic capabilities

Cited by

• Business model diversification: Demand relatedness, entry sequencing, and curvilinearity in the diversification-performance relationship
• Transformation or Structural Change? What Polanyi Can Teach Us about the Platform Economy [europepmc]