OSF Data Supplement to Segmenting Consumers Based on Sensory Acceptance Tests in Sensory Labs, Immersive Environments, and Natural Consumption Settings

2018/10/11 by Marcel Lichters, Marko Sarstedt, Möslein, Robert +5
Business, Management and Accounting · Psychology · Social Sciences · #Color perception and design #Consumer Acceptance #Consumer Retail Behavior Studies #Consumer Segmentation #Digital Marketing and Social Media #Immersive Environment #Sensory Marketing #Sensory Product Research #Taste test

paper · doi:10.17605/osf.io/vkz4y

openalex publication_date 2018/10/11 · openalex created_date 2021/04/13 · openalex updated_date 2026/07/18

Abstract

Sensory Product Acceptance tests are common in the industries for personal care and food products, as well as in many academic research streams (e.g., brain research, nutrition science, and psychophysics). This project evaluates how strongly test results depend on the test environment (sensory labs, immersive environments, and actual field settings). Special emphasizes is given the role of immersive technologies in affective consumer research studies and quantitative segmentation of product acceptance ratings.

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