2025/02/18 by Lichters, Marcel
paper · doi:10.24352/ub.ovgu-2025-005
One should practice analyzing data when learning about sensory product research in sensory marketing. This collection of exemples provides ample opportunity to apply R to solve marketing research problems related to statistical methods such as crosstabs, power analysis, linear regression, principal component/factor analysis, and cluster analysis. Another goal is to familiarize the reader with the functions of prominent R package used in applied sensory product research.