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Co-production and customer loyalty in financial services

2007/04/07 by Seigyoung Auh, Simon J. Bell, Colin S. McLeod +2 · 2 citations
Business, Management and Accounting · #Customer Service Quality and Loyalty #Service and Product Innovation #Consumer Behavior in Brand Consumption and Identification

paper · doi:10.1016/j.jretai.2007.03.001

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