Competing through service: Insights from service-dominant logic

2006/11/21 by Robert F. Lusch, Stephen L. Vargo, Matthew O’Brien · 1,700 citations
Business, Management and Accounting · #Business #Computer science #Consumer Behavior in Brand Consumption and Identification #Customer Service Quality and Loyalty #Dialog box #Marketing #Service (business) #Service and Product Innovation #Service-dominant logic #Sociology #World Wide Web

paper · doi:10.1016/j.jretai.2006.10.002

published in Journal of Retailing 83(1), 5-18 (Elsevier BV)

openalex publication_date 2006/11/21 · openalex created_date 2025/10/10 · openalex updated_date 2026/07/25

Citations

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