2009/01/27 by Robert F. Lusch, Stephen L. Vargo, Mohan Tanniru · 982 citations
Business, Management and Accounting · #Business #Business model #Computer science #Innovation and Knowledge Management #Innovation and Socioeconomic Development #Knowledge management #Marketing #Process management #Provisioning #Service (business) #Service and Product Innovation #Service-dominant logic #Telecommunications #Value (mathematics) #Value network
paper · doi:10.1007/s11747-008-0131-z
published in Journal of the Academy of Marketing Science 38(1), 19-31 (Springer Science+Business Media)
openalex publication_date 2009/01/27 · openalex created_date 2025/10/10 · openalex updated_date 2026/07/28