Conceptualizing and communicating value in business markets: From value in exchange to value in use

2018/02/01 by Andreas Eggert, Wolfgang Ulaga, Pennie Frow +1 · 248 citations
Business, Management and Accounting · #Business #Business model #Business value #Computer science #Consumer Retail Behavior Studies #Customer Service Quality and Loyalty #Customer lifetime value #Customer retention #Economics #Exchange value #Knowledge management #Marketing #Marketing management #Microeconomics #Relationship marketing #Service and Product Innovation #Use value #Value (mathematics) #Value network #Value proposition

paper · doi:10.1016/j.indmarman.2018.01.018

published in Industrial Marketing Management 69, 80-90 (Elsevier BV)

openalex publication_date 2018/02/01 · openalex created_date 2025/10/10 · openalex updated_date 2026/08/04

Citations

• Value creation in the relationship life cycle: A quasi-longitudinal analysis
• Competing through service: Insights from service-dominant logic

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