Value creation in the relationship life cycle: A quasi-longitudinal analysis

2005/11/07 by Andreas Eggert, Wolfgang Ulaga, Franziska Schultz · 361 citations
Business, Management and Accounting · Social Sciences · #Business #Business value #Computer science #Corporate Identity and Reputation #Customer Service Quality and Loyalty #Digital Marketing and Social Media #Economics #Industrial organization #Marketing #Microeconomics #Product life-cycle management #Purchasing #Relational view #Supplier relationship management #Supply chain #Supply chain management #Value (mathematics) #Value creation

paper · doi:10.1016/j.indmarman.2005.07.003

published in Industrial Marketing Management 35(1), 20-27 (Elsevier BV)

openalex publication_date 2005/11/07 · openalex created_date 2025/10/10 · openalex updated_date 2026/07/26

Citations

• Evaluating Structural Equation Models with Unobservable Variables and Measurement Error

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