The store of the future: Engaging customers through sensory elements, personalized atmospherics, and interpersonal interaction

2023/11/24 by Courtney Szocs, Yeseul Kim, Mikyoung Lim +2
Business, Management and Accounting · Psychology · #Consumer Retail Behavior Studies #Multisensory perception and integration #Color perception and design

paper · doi:10.1016/j.jretai.2023.11.005

Citations

• Sensory Aspects of Retailing: Theoretical and Practical Implications
• How Technology is Changing Retail
• Evolution of retail formats: Past, present, and future