Luxury Single- versus Multi-Brand Stores: The Effect of Consumers’ Hedonic Goals on Brand Comparisons

2019/09/30 by Perrine Desmichel, Bruno Kocher · 3 citations
Business, Management and Accounting · #Consumer Behavior in Brand Consumption and Identification #Consumer Retail Behavior Studies #Consumer Market Behavior and Pricing

paper · doi:10.1016/j.jretai.2019.09.002

Citations

• Hedonic shopping motivations

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