Hedonic shopping motivations

2003/01/01 by Mark J. Arnold, Kristy E. Reynolds · 12 citations
Business, Management and Accounting · Social Sciences · #Consumer Behavior in Brand Consumption and Identification #Consumer Retail Behavior Studies #Digital Marketing and Social Media

paper · doi:10.1016/s0022-4359(03)00007-1

Citations

• The shopping mall as consumer habitat
• A Theory of Social Comparison Processes
• Impulse buying: Modeling its precursors

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