vix.ing · top · new · best · stats · spec

Perrine Desmichel

  1. Luxury Single- versus Multi-Brand Stores: The Effect of Consumers’ Hedonic Goals on Brand Comparisons
    2019/09/30 by Perrine Desmichel, Bruno Kocher · 4 citations
    Business, Management and Accounting · #Consumer Behavior in Brand Consumption and Identification #Consumer Retail Behavior Studies #Consumer Market Behavior and Pricing