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How Online Product Reviews Affect Retail Sales: A Meta-analysis

2014/05/29 by Kristopher Floyd, Ryan Freling, Saad A. Alhoqail +4 · 607 citations
Business, Management and Accounting · Decision Sciences · Social Sciences · #Advertising #Business #Computer science #Consumer Behavior in Brand Consumption and Identification #Digital Marketing and Social Media #Elasticity (physics) #Marketing #Meta-analysis #New product development #Product (mathematics) #Product category #Product type #Retail sales #Technology Adoption and User Behaviour

paper · doi:10.1016/j.jretai.2014.04.004

published in Journal of Retailing 90(2), 217-232 (Elsevier BV)

openalex publication_date 2014/05/29 · openalex created_date 2025/10/10 · openalex updated_date 2026/08/04

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