B2B eWOM on Alibaba: Signaling through online reviews in platform-based social exchange

2022/05/12 by Zsófia Tóth, Mona Mrad, Omar S. Itani +2 · 62 citations
Business, Management and Accounting · Psychology · Social Sciences · #Advertising #Business #Computer science #Conceptualization #Consumer Behavior in Brand Consumption and Identification #Customer Service Quality and Loyalty #Digital Marketing and Social Media #Economics #Empirical research #Marketing #Opportunism #Psychology #Reputation #Service (business) #Social exchange theory #Social psychology #Sociology #Unobservable

paper · open access · doi:10.1016/j.indmarman.2022.04.019

published in Industrial Marketing Management 104, 226-240 (Elsevier BV)

openalex publication_date 2022/05/12 · openalex created_date 2022/05/22 · openalex updated_date 2026/08/01

Citations

• Identity Ambiguity and Change in the Wake of a Corporate Spin-off
• Identity, Image, and Issue Interpretation: Sensemaking During Strategic Change in Academia
• How Online Product Reviews Affect Retail Sales: A Meta-analysis
• Social Behavior as Exchange
• Constructing Professional Identity: The Role of Work and Identity Learning Cycles in the Customization of Identity Among Medical Residents
• The influence of online product recommendations on consumers’ online choices
• A framework for big data analytics in commercial social networks: A case study on sentiment analysis and fake review detection for marketing decision-making

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