We Eat First with Our (Digital) Eyes: Enhancing Mental Simulation of Eating Experiences via Visual-Enabling Technologies

2021/04/28 by Olivia Petit, Ana Javornik, Carlos Velasco · 140 citations
Business, Management and Accounting · Psychology · #Advertising #Business #Color perception and design #Computer science #Consumer Behavior in Brand Consumption and Identification #Interactivity #Marketing #Multimedia #Multisensory perception and integration #Product (mathematics) #Psychology #Visualization

paper · open access · doi:10.1016/j.jretai.2021.04.003

published in Journal of Retailing 98(2), 277-293 (Elsevier BV)

openalex publication_date 2021/04/28 · openalex created_date 2025/10/10 · openalex updated_date 2026/08/01

Citations

• Augmented reality: Designing immersive experiences that maximize consumer engagement
• Let Me Imagine That for You: Transforming the Retail Frontline Through Augmenting Customer Mental Imagery Ability

Cited by

• Let Me Show You What Your Tips Can Do! Materially Referenced Tip Recommendations Prompt Tipping
• Virtually mine: Understanding consumer responses to virtual reality product presentations
• Toward Healthier Cookie Habits: Assessing the Role of Packaging Visual Appearance in the Expectations for Dietary Cookies in Digital Environments. [europepmc]
• With a Hint of Sudachi: Food Plating Can Facilitate the Fondness of Food. [europepmc]
• Consumer Consciousness in Multisensory Extended Reality. [europepmc]
• Editorial: Online sensory experiences: Consumer reactions to triggering multiple senses by using psychological techniques and sensory-enabling technologies. [europepmc]
• The impact of transparent packaging: how transparent packaging for organic foods affects tourists' green purchasing behavior. [europepmc]
• How can restaurants entice patrons to order environmentally sustainable dishes? Testing new approaches based on hedonic psychology and affective forecasting theory. [europepmc]
• Transparent Packaging for Tea: Exploring the Role of Trust in Emerging Markets for Tea Beverages. [europepmc]
• Exploring the impact of visual stimuli on taste expectations and the role of pull-tab position in food packaging. [europepmc]
• From sports UGC to wanting to watch live: does seeing others in user-generated photos change spectating intentions? [europepmc]
• Functional sufficiency in VR: achieving non-corporeal embodiment [europepmc]