Augmented reality: Designing immersive experiences that maximize consumer engagement

2015/12/31 by Joachim Scholz, Andrew Smith, Andrew N. Smith · 574 citations
Business, Management and Accounting · Computer Science · Psychology · Social Sciences · #Aesthetics #Art #Augmented reality #Business #Computer science #Consumer Behavior in Brand Consumption and Identification #Digital Marketing and Social Media #Human–computer interaction #Psychology #Virtual Reality Applications and Impacts

paper · doi:10.1016/j.bushor.2015.10.003

published in Business Horizons 59(2), 149-161 (Elsevier BV)

openalex publication_date 2015/12/31 · openalex created_date 2025/10/10 · openalex updated_date 2026/07/23

Citations

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