Let Me Imagine That for You: Transforming the Retail Frontline Through Augmenting Customer Mental Imagery Ability

2019/04/16 by Jonas Heller, Mathew Chylinski, Ko de Ruyter +3 · 301 citations
Business, Management and Accounting · Computer Science · Psychology · #Augmented Reality Applications #Augmented reality #Business #Computer science #Consumer Retail Behavior Studies #Dual (grammatical number) #Human–computer interaction #Knowledge management #Marketing #Mediation #Novelty #Product (mathematics) #Psychology #Social psychology #Virtual Reality Applications and Impacts

paper · pdf · doi:10.1016/j.jretai.2019.03.005

published in Journal of Retailing 95(2), 94-114 (Elsevier BV)

openalex publication_date 2019/04/16 · openalex created_date 2025/10/10 · openalex updated_date 2026/08/06

Citations

• Effects of online communication practices on consumer perceptions of performance uncertainty for search and experience goods
• The Future of Retailing

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