Importance-Performance Analysis

1977/01/01 by John A. Martilla, John James, John C. James · 33 citations
Business, Management and Accounting · #Big Data and Business Intelligence

paper · doi:10.1177/002224297704100112

Abstract

An easily-applied technique for measuring attribute importance and performance can further the development of effective marketing programs.

Cited by

• Points of (Dis)parity: Expectation Disconfirmation from Common Attributes in Consumer Choice
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• A Knowledge-Based System for Advertising Design
• Employers' Perceptions of Service Quality in Higher Education
• Visual aesthetic quality assessment of the streetscape from the perspective of landscape-perception coupling
• Importance of context‐specific community perspectives in human–wildlife coexistence: Evidence from Chitwan National Park, Nepal
• Bridging the knowledge gap of memorable dining experience at Michelin-starred restaurants: insights from a new two-dimensional strategic matrix
• An Integrated Approach to Determining Rural Tourist Satisfaction Factors Using the IPA and Conjoint Analysis. [europepmc]
• Service Perceptions in Fitness Centers: IPA Approach by Gender and Age. [europepmc]
• Apply the SERVQUAL Instrument to Measure Service Quality for the Adaptation of ICT Technologies: A Case Study of Nursing Homes in Taiwan. [europepmc]
• Assessing the Social Value of Ecosystem Services for Resilient Riparian Greenway Planning and Management in an Urban Community. [europepmc]
• The Impact of COVID-19 on Tourist Satisfaction with B&B in Zhejiang, China: An Importance-Performance Analysis. [europepmc]
• Using the Integrated Kano-RIPA Model to Explore Teaching Quality of Physical Education Programs in Taiwan. [europepmc]
• Customer Restaurant Choice: An Empirical Analysis of Restaurant Types and Eating-out Occasions. [europepmc]
• Food Safety Gaps between Consumers' Expectations and Perceptions: Development and Verification of a Gap-Assessment Tool. [europepmc]
• Importance-Performance Matrix Analysis (IPMA) to Evaluate Servicescape Fitness Consumer by Gender and Age. [europepmc]
• Important Factors Affecting User Experience Design and Satisfaction of a Mobile Health App-A Case Study of Daily Yoga App. [europepmc]
• Identification of quality gaps in healthcare services using the SERVQUAL instrument and importance-performance analysis in medical intensive care: a prospective study at a medical center in Taiwan. [europepmc]
• Importance-Performance Analysis of Health Perception among Korean Adolescents during the COVID-19 Pandemic. [europepmc]
• Doctor-patient relationship improved during COVID-19 pandemic, but weakness remains. [europepmc]
• Assessment of COVID-19 prevention and protection measures in hospitals. [europepmc]
• The Hybrid Multiple-Criteria Decision-Making Model for Home Healthcare Nurses' Job Satisfaction Evaluation and Improvement. [europepmc]
• Identification of critical quality factors and critical satisfaction gaps in emergency training courses for new nurses by the multi-criteria network structure model. [europepmc]
• Evaluating Standardized Job Competencies for Managing Students at Risk for Anaphylaxis in Elementary School Nurses. [europepmc]
• Importance-performance analysis in fitness apps. A study from the viewpoint of gender and age. [europepmc]
• Evaluation and improvement of workplace vertical violence of nursing interns based on the Importance-Performance Analysis method. [europepmc]
• Construction and evaluation of China older-adult care service smart supply chain system. [europepmc]
• The Role of Technology in Online Health Communities: A Study of Information-Seeking Behavior. [europepmc]
• Importance-Performance Analysis of Patient-Safety Nursing in the Operating Room: A Cross-Sectional Study. [europepmc]
• Improve the satisfaction of medical staff on the use of home nursing mobile APP by using a hybrid multi-standard decision model. [europepmc]
• Demand analysis of public sports service for older adults using Kano model. [europepmc]
• Training Gaps in Digital Skills for the Cancer Health Care Workforce Based on Insights From Clinical Professionals, Nonclinical Professionals, and Patients and Caregivers: Qualitative Study. [europepmc]

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