A critical evaluation of importance–performance analysis

2012/09/01 by Ernest Azzopardi, Robert Nash, Robert J. Nash
Social Sciences · Business, Management and Accounting · #Diverse Aspects of Tourism Research #Customer Service Quality and Loyalty #Wine Industry and Tourism

paper · doi:10.1016/j.tourman.2012.07.007

Citations

• Testing the Reliability of Weight Elicitation Methods: Direct Rating versus Point Allocation
• The asymmetric relationship between attribute-level performance and overall customer satisfaction: a reconsideration of the importance–performance analysis
• Importance-Performance Analysis
• Destination Positioning Analysis through a Comparison of Cognitive, Affective, and Conative Perceptions