Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence
1988/07/01 by Valarie A. Zeithaml · 9,929 citations
Business, Management and Accounting · Psychology · #Business #Cognitive and psychological constructs research #Computer science #Conceptual model #Consumer Behavior in Brand Consumption and Identification #Consumer Retail Behavior Studies #Economics #Epistemology #Exploratory research #Marketing #Perception #Psychology #Quality (philosophy) #Sociology #Value (mathematics)
paper · doi:10.1177/002224298805200302
published in Journal of Marketing 52(3), 2-22 (SAGE Publishing)
openalex publication_date 1988/07/01 · openalex created_date 2025/10/10 · openalex updated_date 2026/08/06
Abstract
Evidence from past research and insights from an exploratory investigation are combined in a conceptual model that defines and relates price, perceived quality, and perceived value. Propositions about the concepts and their relationships are presented, then supported with evidence from the literature. Discussion centers on directions for research and implications for managing price, quality, and value.
Citations
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