2006/05/05 by M. Joseph Sirgy, Dong-Jin Lee, Dong‐Jin Lee · 173 citations
Business, Management and Accounting · Psychology · #Action (physics) #Business #Computer science #Consumer Retail Behavior Studies #Customer Service Quality and Loyalty #Economics #Macro #Macro level #Macromarketing #Management science #Marketing #Measure (data warehouse) #Process management #Psychological Well-being and Life Satisfaction #Psychology #Social psychology #Strengths and weaknesses
paper · doi:10.1177/0276146705285669
published in Journal of Macromarketing 26(1), 27-44 (SAGE Publishing)
openalex publication_date 2006/05/05 · crossref created 2006/05/05 · crossref issued 2006/06/01 · crossref published 2006/06/01 · crossref published-online 2006/06/01 · crossref published-print 2006/06/01 · openalex created_date 2025/10/10 · crossref deposited 2026/04/29 · crossref indexed 2026/08/01 · openalex updated_date 2026/08/01
This article reviews the macromarketing literature related to measures of consumer well-being (CWB). Several macro-marketing measures of CWB were identified. The authors analyzed and critiqued the existing measures guided by these questions: (1) Is the CWB measure comprehensive enough to capture the richness of consumer experiences in the marketplace? (2) Is it macro enough to capture not only consumers’ assessment of marketplace experiences but also experts’ assessment of society’s costs and benefits of these marketplace experiences? (3) Is it diagnostic and practical enough to guide the formulation of policies and action programs? The goal of the analysis and critique of the current CWB measures is to help the reader understand how existing measures differ from one another, their strengths and weaknesses, and based on those strengths and weaknesses highlight research gaps and propose a new comprehensive CWB measure that can address the shortcomings of the existing measures.