2013/07/26 by Norah Campbell, Aidan O’Driscoll, Michael Saren · 62 citations
Business, Management and Accounting · #Computer science #Conceptualization #Context (archaeology) #Distributive justice #Ecology #Economic Justice #Economics #Epistemology #Globalization #Holism #Innovation and Socioeconomic Development #Knowledge management #Law #Management and Organizational Studies #Microeconomics #Natural resource #Political science #Resource (disambiguation) #Scarcity #Service and Product Innovation #Sociology #Sustainability
paper · doi:10.1177/0276146713497755
published in Journal of Macromarketing 33(4), 306-321 (SAGE Publishing)
crossref issued 2013/07/26 · crossref published 2013/07/26 · crossref published-online 2013/07/26 · openalex publication_date 2013/07/26 · crossref created 2013/07/27 · crossref published-print 2013/12/01 · openalex created_date 2025/10/10 · crossref deposited 2026/04/29 · crossref indexed 2026/08/04 · openalex updated_date 2026/08/04
This article examines the interactive relationship between intangible, human capabilities (operant resources) and tangible, physical assets (operand resources) in an era of global interconnectedness. It does so within the context of service-dominant logic and the challenge of sustainability in a world of resource scarcity. Introducing object-oriented philosophy as an alternative framework, this paper challenges ideas about the superiority of certain kinds of resources while confronting a pervasive culture of demateriality in marketing and contemporary post-industrial theory – the idea that “stuff” does not count. The article offers a parsimonious model of a more holistic conceptualization of resources. It demonstrates the complex entanglement of operant and operand resources, finding that this entanglement is a precondition to marketing-related issues of natural resource selection, globalization, sustainability, and distributive justice.