2005/02/18 by Barbara Reynolds, Matthew W. Seeger · 3 citations
Engineering · Psychology · Social Sciences · #Business #Communication #Computer science #Crisis communication #Disaster Management and Resilience #Engineering #Health communication #Models of communication #Political science #Psychology #Public Relations and Crisis Communication #Public relations #Risk Perception and Management #Risk analysis (engineering) #Risk communication #Work (physics)
paper · doi:10.1080/10810730590904571
openalex publication_date 2005/02/18 · openalex created_date 2025/10/10 · openalex updated_date 2026/08/08
This article describes a model of communication known as crisis and emergency risk communication (CERC). The model is outlined as a merger of many traditional notions of health and risk communication with work in crisis and disaster communication. The specific kinds of communication activities that should be called for at various stages of disaster or crisis development are outlined. Although crises are by definition uncertain, equivocal, and often chaotic situations, the CERC model is presented as a tool health communicators can use to help manage these complex events.