2010/06/01 by Charles H. Davis, Florin Vladica · 4 citations
Arts and Humanities · Business, Management and Accounting · #Advertising #Art #Business #Computer science #Consumer Behavior in Brand Consumption and Identification #Customer Service Quality and Loyalty #Documentation #Media Influence and Health #Multimedia #Sociology #Value (mathematics) #Visual arts
paper · doi:10.5294/pacla.2010.13.1.1
published in Palabra Clave 13(1), 13-30 (University of La Sabana)
openalex publication_date 2010/06/01 · openalex created_date 2025/10/10 · openalex updated_date 2026/08/04
Consumer value and value creation are fundamental concepts\nin marketing, management and in literature on organizations,\nbut are almost never considered in the context of\nscreen-based �experience� products. In this paper, the authors\ndepart from the prevailing approaches to audience or\nreception studies by investigating the experience value the\nconsumption of a screen-based product has for the spectator.\nUsing the Q-methodology and Holbrook�s consumer\nvalue framework (1999), they empirically identify audience\nsegments based on television viewers� subjective experience\nwith an innovative film product: the award-winning,\ncomputer-animated short documentary Ryan. The film uses\ncreative state-of-the art animation to tell a compelling story\nin ways that stretch the documentary genre. The authors\nuncover and describe four audience segments. Unexpectedly,\nthese four segments bear a strong resemblance to the\nfour principal modes of media reception proposed recently\nby Michelle (2007), thereby creating a potentially fruitful\nlink between the framework for consumer experience\nvalue and media reception studies.