2007/08/23 by Carolyn Michelle · 82 citations
Arts and Humanities · Social Sciences · #Audience reception #Computer science #Conceptual framework #Data science #Epistemology #Interpretation (philosophy) #Knowledge management #Media Influence and Health #Media Studies and Communication #Media studies #Social Media and Politics #Social science #Sociology
paper · doi:10.1080/10714420701528057
published in The Communication Review 10(3), 181-222 (Routledge)
openalex publication_date 2007/08/23 · openalex created_date 2025/10/10 · openalex updated_date 2026/07/29
Drawing on a synthesis of existing models of reception and findings from audience research, this article outlines a conceptual framework for the (meta)analysis of existing and new reception data which delineates four primary modes of viewer interpretation and response: transparent, referential, mediated, and discursive. I argue that the adoption of this consolidated analytical framework may facilitate a more systematic investigation into how viewers' interpretations are shaped by social group memberships, cultural competencies, and discursive affiliations.