Active Audience Theory: Pendulums and Pitfalls

1993/12/01 by David Morley · 211 citations
Arts and Humanities · Psychology · Social Sciences · #Computer science #Counseling, Therapy, and Family Dynamics #Language, Discourse, Communication Strategies #Library science #Media studies #Sociology #Teacher Education and Leadership Studies

paper · doi:10.1111/j.1460-2466.1993.tb01299.x

published in Journal of Communication 43(4), 13-19 (Oxford University Press)

openalex publication_date 1993/12/01 · openalex created_date 2025/10/10 · openalex updated_date 2026/07/29

Abstract

Journal Article Active Audience Theory: Pendulums and Pitfalls Get access David Morley David Morley 1David Morley is a reader in communications at Goldsmiths’College, University of London. Search for other works by this author on: Oxford Academic Google Scholar Journal of Communication, Volume 43, Issue 4, December 1993, Pages 13–19, 10.1111/j.1460-2466.1993.tb01299.x Published: 07 February 2006

Cited by

• We’ve Come a Long Way Baby (Maybe): Male and Female Fans Watching Men’s and Women’s Basketball
• Modes of Reception: A Consolidated Analytical Framework
• Selling sexual subjectivities: Audiences respond to gay window advertising

Related

• The Caroline Audience: Evidence from Hatfield House
• Rereading David Morley’sThe ‘Nationwide’ Audience
• The Spiral of Silence a Theory of Public Opinion
• On a version of one of Zeno's paradoxes
• Ritualized and Instrumental Television Viewing