Brand associations: the value of ability versus social responsibility depends on consumer goals

2017/09/11 by Zachary Johnson, Zachary S. Johnson, Yun Jung Lee +2 · 2 citations
Business, Management and Accounting · Neuroscience · Psychology · #Brand equity #Business #Competence (human resources) #Consumer Behavior in Brand Consumption and Identification #Consumption (sociology) #Corporate social responsibility #Creativity #Environmental Sustainability in Business #Helpfulness #Marketing #Originality #Perception #Political science #Product (mathematics) #Psychology #Psychology of Moral and Emotional Judgment #Public relations #Social psychology #Social responsibility #Sociology #Value (mathematics)

paper · doi:10.1057/s41262-017-0070-4

crossref issued 2017/09/11 · crossref published 2017/09/11 · crossref published-online 2017/09/11 · openalex publication_date 2017/09/11 · crossref created 2017/09/11 · crossref published-print 2018/01/01 · crossref deposited 2023/08/25 · openalex created_date 2025/10/10 · crossref indexed 2025/11/07 · openalex updated_date 2026/07/23

Citations

• A model of (often mixed) stereotype content: Competence and warmth respectively follow from perceived status and competition.
• When Corporate Image Affects Product Evaluations: The Moderating Role of Perceived Risk
• The CSR-Quality Trade-Off: When can Corporate Social Responsibility and Corporate Ability Compensate Each Other?

Cited by

• Good Guys Can Finish First: How Brand Reputation Affects Extension Evaluations
• Corporate social responsibility [wikipedia]