Zachary S. Johnson

1. Brand associations: the value of ability versus social responsibility depends on consumer goals
   2017/09/11 by Zachary Johnson, Zachary S. Johnson, Yun Jung Lee +2 · 2 citations
   Business, Management and Accounting · Neuroscience · Psychology · #Brand equity #Business #Competence (human resources) #Consumer Behavior in Brand Consumption and Identification #Consumption (sociology) #Corporate social responsibility #Creativity #Environmental Sustainability in Business #Helpfulness #Marketing #Originality #Perception #Political science #Product (mathematics) #Psychology #Psychology of Moral and Emotional Judgment #Public relations #Social psychology #Social responsibility #Sociology #Value (mathematics)